Program Director, Data Analytics Council
The Conference Board
Dave Mihanovic serves as Program Director for the newly formed Data Analytics Council of The Conference Board. Dave has been involved with The Conference Board for 17 years, starting as a Council member in the Market Insights Council in May 2003. He has also been a member of the Corporate Brand Strategy & Management Council and a presenter at the Consumer Insights and Consumer Experience conferences of The Conference Board.
Dave retired from Hallmark Cards in January as Vice President of Insights and Analytics, where he led the enterprise analytics team and enterprise data governance committee in addition to corporate initiatives to build and leverage advanced analytics and first-party consumer data. During his 32-year career at Hallmark, Dave also led the development and embedding of critical capabilities in the areas of brand development, consumer experience, data democratization, personalized marketing, and social media. Dave is now an independent consultant focused on helping businesses develop and activate customer-centered growth strategies to realize their brand and financial goals.
Dave has an MBA from Indiana University, where he majored in decision sciences and operations management, and a BS degree from Bowling Green State University, where he majored in applied statistics and operations research. In addition to Hallmark, Dave also worked for National City Corporate and Burke Marketing Research.