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Society for New Communications Research Blog
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  • Do the Right Thing

    "Ethical public relations (PR)" is a phrase many see as an oxymoron, but as an ever-changing world brings new challenges to the corporate sector, the PR profession is in need of standards to help promote an ethical focus. Institutions leading the way in terms of ethics will focus on models of networked collaboration and values-based choices, where accountability, reliability, transparency, fairness and flexibility are handled in a more self-organized way.

  • Mayo Clinic Communications: Investing in our Talent

    As strategic consultants to senior leaders, communicators play a critical role in driving outcomes, which makes it important for communications teams to develop robust employee development plans that suit the needs of the organization. Mayo Clinic begins with identifying accountabilities, establishes required competencies at each level, and tracks career progression tailored to individual employees’ own goals.

  • Making Intangibles Tangible—Linking Corporate Attributes to Market Cap

    An organization’s culture of innovation can be a robust predictor of financial performance, which highlights the importance to companies of measuring intangible assets. With intangible assets growing exponentially as a component of enterprise value, it is unproductive to allow them to go unmanaged.

  • The Next Level: The Business Value of Good Internal Communication

    Until there is a strong line of sight between internal communication and business results, internal communication will continue to be seen primarily as a support function, not a management function. The internal and external communication functions may be converging, but both disciplines appear to remain distinct for now. However, tighter alignment between internal and external functions will improve reputation and brand.

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