Executive Series: Bosses—The Great Ones
September 18 | Pat Stortz, Head of Employee Communications, AT&T | Comments (0)
Recognizing and appreciating the positive influence of great bosses can help you understand what you value in your career. Great bosses know how to cultivate loyalty for life from the people who work for them. They treat you as a trusted partner, make you feel smart, give you great work, serve as a mentor, and do the unexpected. But working for a great boss can be a once-in-a-lifetime experience, so it’s important for employees to notice when it’s happening and show some gratitude.
Quality at the Speed of Digital: The Silent Disrupter
September 12 | Gary Grates, Principal, W20 Group | Comments (0)
Digital transformation has created a faster-paced environment for business, compelling companies to improve quality throughout the organization. As a result, marketers and communicators need to consider their role in enhancing quality in the areas they shape. For instance, given the constant distraction of the digitally connected era, marketers and communicators should be advocating for quality in often overlooked areas that affect customer experience, like distribution or follow up.
New Insights into Change Management Communication: Identifying Best Practices in Strategies & Messaging
September 04 | Marlene Neill | Comments (0)
70% of corporate change initiatives fail—and the cause is often attributed to poor communication. To save their companies from becoming a statistic, it's up to communicators to advance a holistic strategy for ensuring employee understanding and buy-in. In-depth interviews with 32 internal communications executives reveal a vast and varied arsenal of potential techniques—from information guides and talking points, to employee ambassadors and challenge teams, to staff road trips and videos.
How to Build Measurable Business Performance with Internal Communications
August 30 | Mary Miller | Comments (0)
Consider this premise: Every business problem in existence can be traced to a communication breakdown. Communication breakdowns might include lack of information, the wrong information, mixed messages, no response, slow-moving information, etc. I’ve tested this statement in my role as a corporate internal communicator and as a communications consultant to C-level executives. I’ve found it to be absolutely accurate.
Excellence in New Communications Awards Winner: The American Society of Plant Biologists (ASPB)
August 23 | Alexander Parkinson, Senior Researcher and Director, Society for New Communications Research (SNCR), The Conference Board | Comments (0)
The 2018 Excellence in New Communications Awards were presented at a dinner and gala in New York City in June. The full case studies are published in the latest SNCR 2020 paper. Here, we feature the winning case study from The American Society of Plant Biologists (ASPB).
How To Increase User Engagement in your Online Community
August 21 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
That’s because user engagement doesn’t just happen on its own. As a community manager, you’ve got to constantly encourage users to visit, participate, and add their wisdom to the community. The key to making that happen is knowing which stage of activity each user is in—and what prompts are likely to spur him or her to the next stage.
Driving Change in the #MeToo Era
August 14 | Jane Randel, Co-Founder, Karp Randell LLC | Comments (0)
Being undermined by men in the workplace is something that women in all industries deal with on a regular basis. A study recently published in PRWeek demonstrated quite clearly that sexual and gender-based harassment and bias are indeed an issue in PR and marketing. The ideal workplace operates with a culture of respect for all regardless of gender, title, race, sexual orientation, etc., and has a true open-door policy.
Excellence in New Communications Awards Winner: AMN Healthcare
August 09 | Alexander Parkinson, Senior Researcher and Director, Society for New Communications Research (SNCR), The Conference Board | Comments (0)
The 2018 Excellence in New Communications Awards were presented at a dinner and gala in New York City in June. The full case studies are published in the latest SNCR 2020 paper, which you can download for free. Below, we feature the winning case study from AMN Healthcare.
Google’s Content Rules
August 07 | Sally Falkow, CEO, Meritus Media Inc | Comments (0)
Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind”—just pumping out content without any strategy. (Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.)
On Personalization and Targeting
July 31 | Susan Getgood, President, GetGood Strategic Marketing | Comments (0)
There is no question that the digital media industry has been disrupted by the Global Data Privacy Regulation (GDPR). It’s been at the top of advertising news for weeks, and while the volume of articles may decline, the impact of the law has just begun.