What executives think about data privacy, security, and regulation
March 22 | Alexander Parkinson, Senior Researcher, The Conference Board | Comments (0)
In the face of data privacy compliance, do you take the easy route and do the bare minimum, or do you innovate? New research from The Conference Board Marketing and Communications Center has found that while 58 percent of the US marketing, tech, and compliance executives we surveyed agreed that regulatory compliance offers an opportunity for innovation, most haven’t yet taken the next step to actually turning customer privacy concerns into a competitive advantage.
Excellence Awards Continue as SNCR fully integrates into The Conference Board
March 15 | Jen McClure, Program Director, Social Media Council, The Conference Board | Comments (0)
The Excellence in Marketing and Communications Awards—formerly the Society for New Communications (SNCR) Excellence in New Communications Awards—are accepting case study submissions until March 22nd. The continuation of the awards under The Conference Board's Marketing and Communications Center signifies the culmination of SNCR's full integration into The Conference Board.
Nine business transformation stats you can't afford to ignore in 2019
March 13 | Sherry Scott, President, Gagen MacDonald | Comments (0)
Is your company capitalizing on business transformation or collapsing under the pressure? According to KPMG, in 2016, 96 percent of organizations reported that they undergoing business transformation. Meanwhile, McKinsey estimates 70 percent of change efforts fail outright, often due to employee resistance. It's imperative for companies to get employee buy-in for change by inspiring with purpose-based communications.
Off the Shelf Podcast: Diversity in Public Relations and Corporate Communications
March 08 | Alexander Parkinson, Senior Researcher, The Conference Board | Comments (0)
If an industry reported in 2017 that it was 81 percent Caucasian, would you say there’s a problem? The public relations and corporate communications industry says yes and it's fighting to improve those numbers. This interview with Joe Cohen, Chief Communications Officer, Axis Capital and President, PRSA Foundation, and Judith Harrison, SVP of Diversity and Inclusion at Weber Shandwick, dives into a new book, Diverse Voices: Profiles in Leadership.
DPR and CCPA: Managing your data privacy strategy in a new era of digital regulation
February 26 | Susan Stewart, Senior Publishing Writer | Comments (0)
New privacy regulations are dramatically changing the atmosphere around business data and communications. What was once a mad rush to leverage consumer data is becoming a panicked effort to ensure security and maintain consumer trust.
Overall Social Media Use among Inc. 500 Companies Declined in 2018
February 19 | Nora Ganim Barnes, Chancellor Professor of Marketing,Director, Center for Marketing Research, University of Massachusetts Dartmouth | Comments (0)
The relationship between business and social media is changing, starting with a decline in social media use among some platforms over the past year. While more companies are implementing formal social media plans, they're also beginning to reevaluate social media in business as concern grows over negative online attacks, data privacy, and whether social media efforts are providing ROI. They are also considering paid social media platforms since the benefits offered by free ones have plateaued.
Do You Know Your Business Transformation Story?
February 12 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Organizations are at a critical juncture as they try to balance long-term vision with short-term performance. The key to making this balance work is delivering thoughtful, consistent, and clear communications to employees, customers, and partners.
Internal Communication and the Licence to Operate
February 07 | Lise Michaud, Founder, IC Kollectif | Comments (0)
internal communication professionals need to do a better job of demonstrating their value to senior leadership. To be considered trusted advisers and counselors by executives and senior leaders, internal communication professionals should, among other things, assess and measure their value, bring unique insights, and better understand the financial metrics used by business leaders.
Eight Years Later, What Did We Learn from Watson Winning Jeopardy?
January 16 | Mike Moran, Senior Fellow, SNCR and Program Director, Digital Leadership & Transformation Council and Digital Strategy Council | Comments (0)
Artificial intelligence (AI) is seen by some as a magic solution to every business problem, by others as ineffective. IBM’s computer Watson may have won “Jeopardy!” (magic!) but Watson made some ridiculous errors (ineffective!). The IBM computer didn’t understand puns or irony. Humans do. AI is neither magic nor ineffective; it’s a technology that can augment human judgment not replace it. Understanding the strengths and limits of AI helps companies to implement it wisely.
Why Community Engagement is Imperative for AI Success
January 10 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
Collaboration between humans and machines can make our online communities much more vibrant and relevant. Companies looking to understand and engage with customers through online communities need to consider how artificial intelligence and human collaboration can be used together to augment understanding of data and advance know-how.