Three Digital Tools That Improve PR
February 21 | Sally Falkow, CEO, Meritus Media Inc | Comments (0)
If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.
Running NFL Social Media On Game Day—An Interview With Dave Feldman
February 14 | Gretchen Fox, Co-Founder, MTO Agency | Comments (0)
Dave Feldman, Sr Director of Digital at the NFL, is running one of the biggest, most complex, real-time social content teams on the planet. With this level of content creation, distribution and management, it’s all about strategy, scalable process, extreme coordination and everyone and I mean everyone, must be on their A game. So, when I sat down for a full hour long interview with Dave to talk about the social content machine of the NFL, I was hanging on every word.
BlackRock Makes an Extraordinary Challenge to Business
February 06 | Jeff Pundyk, Chief Strategy Officer and Editorial Director, Techonomy | Comments (0)
Last month Laurence Fink, CEO of BlackRock, laid down a challenge to the business community. Or, perhaps, it’s more accurate to call it a warning. His message: Make societal progress part of your strategic plan or suffer the consequences.
C-Suite Challenge™ 2018—Implications for Communicators
February 01 | Alexander Parkinson, Senior Researcher and Associate Director, Society for New Communications Research (SNCR), The Conference Board | Comments (0)
The Conference Board recently released C-Suite Challenge™ 2018: Reinventing the Organization for the Digital Age. The insights for communicators, marketers, and digital media executives are extensive. We’ll explore some of those here.
Ten Digital Marketing Predictions for 2018
January 24 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
I’m predicting that 2018 will be the Year of the Responsive Organization. Being responsive has evolved from a nice-to-have to an expectation to a business imperative. In 2018, businesses will finally integrate their channels to gain a holistic view of the customer—and they’ll use this insight to deliver personalized service that exceeds customer expectations.
Eleven Ingredients for Digital Success in 2018
January 16 | Susan Getgood, Senior Vice President of Strategic Planning and Insights, SheKnows Media | Comments (0)
The past 6 months have seen tremendous upheaval in digital media. Companies that were once high flyers—Mashable, Rolling Stone, Time—sold for a fraction of their former (perceived) value. Whether you think this is massive disruption or simply inevitable course correction, the ingredients for digital success have evolved.
2018 Excellence in New Communications Awards Now Accepting Submissions
January 03 | Alexander Parkinson, Senior Researcher and Associate Director, Society for New Communications Research (SNCR), The Conference Board | Comments (0)
The Society for New Communications Research of The Conference Board (SNCR) today opened its call for entries for the 2018 Excellence in New Communications Awards. Organizations that have made innovative use of digital, social, and mobile technologies can now submit their case studies for consideration at www.conferenceboard.org/sncrawards2018.
Why the $700 Billion Blockchain-Fueled Cryptocurrency Market Matters to Health
January 03 | Fard Johnmar, Senior Fellow, SNCR | Comments (0)
My first trend update of the year focuses on the fast-growing cryptocurrency market. As of today the market is worth more than $700 billion USD. The most famous cryptocurrency is, of course, Bitcoin, but there have always been others—and they are starting to gain prominence and (slowly) entering the world of health, medicine and wellness.
Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis
December 07 | Jeff Pundyk, Chief Strategy Officer and Editorial Director, Techonomy | Comments (0)
A new study by the Society for New Communications Research of The Conference Board (SNCR) shows that while marketers are now aware of their inadvertent participation, they are ambivalent about what ought to change—and are reluctant to alter their own business practices.
Should You Place Your Trust in the Mainstream Media?
November 28 | Neville Hobson, Communication Leader, Social Media Leader, Digital Change Agent, Speaker | Comments (0)
The results of a survey published last month suggest that journalists believe fake news is creating new trust in traditional media around the world. According to the 2017 Ogilvy Media Influence survey, traditional media was found to be the most trusted news source globally by 52 percent of journalists surveyed across North America, Europe, the Middle East and Asia.