What was the breakout trend of Q1 2018?
April 17 | Fard Johnmar, Senior Fellow, SNCR | Comments (0)
By this time, you may have already learned that digital health funding during Q1 2018 hit record-breaking levels, as reported by Rock Health and StartUp Health. But, there's more to the digital health story than quarterly funding numbers. To fully understand what's happening (and why), you need additional context about the underlying trends and technologies making an impact on the global health landscape quarter to quarter. Here's one.
Inherent Negatives: A Strategic Wake-Up Call for Tech Companies?
April 10 | Barie Carmichael, Senior Counselor, APCO Worldwide | Comments (0)
The radical transparency of the new social landscape has empowered 24/7 auditors of corporate behavior, disrupting business with an astonishing velocity and creating a degree of angst for many c-suites and boards of directors.
Why CMOs Are On an Analytics Hiring Binge
April 02 | Sally Falkow, CEO, Meritus Media Inc | Comments (0)
Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83 percent over the next three years, according to the latest CMO Survey out of Duke University.
A Watershed Moment for the Social Platform Business Model
March 28 | Thomas Stoeckle | Comments (0)
The moment when a sequence of small incidents and changes triggers a larger, more significant change is usually called a tipping point. In the triangular relationship between social media platforms, their users, and advertisers, it feels like we are experiencing that tipping point.
GDPR Will Expose Brands That Don’t Care About Their Customers
March 20 | Jeff Pundyk, Chief Strategy Officer and Editorial Director, Techonomy | Comments (0)
On its surface, Europe’s General Data Protection Regulation (GDPR) has touched off a technical fire drill for American companies operating in Europe. These new data privacy rules, set to take effect in May, have companies scrambling to inventory their data and develop systems and policies that comply. But as challenging as GDPR may be for those working on compliance, the regulations should force a much-deeper appraisal of what values companies apply to their interactions with customers.
The 2017 Inc. 500 and Social Media: Finding Its Place in the Marketing Mix
March 13 | Nora Barnes, Chancellor Professor of Marketing,Director, Center for Marketing Research, University of Massachusetts Dartmouth | Comments (0)
As social media becomes increasingly important to business success, the Center for Marketing Research at the University of Massachusetts Dartmouth continues to monitor its use. Each year, the Center conducts an in-depth study on the use of social media among Inc. Magazine’s top 500 companies. The names listed represent the fastest-growing, privately owned companies in the United States.
Corporate Communications Practices: 2018 Edition
March 08 | Alexander Parkinson, Senior Researcher and Associate Director, Society for New Communications Research (SNCR), The Conference Board | Comments (0)
Corporate communications teams are being called on to reinforce their company’s reputation in the face of a skeptical public, concludes a report by The Conference Board, Corporate Communications Practices: 2018 Edition. The survey covers more than 100 publicly traded companies.
The 2018 State of Digital Risk Management Survey
March 06 | Jen McClure, CEO, JEM Consulting, LLC | Comments (0)
As challenges surrounding social media compliance, phishing atttacks, and domain fraud continue to grow, and while cyber security issues top CEOs' and boards' lists of concerns, and the deadline for GDPR compliance is quickly approaching, we are conducting a survey to measure organizations' awareness of and maturity regarding digital and social media risk management.
Turning Workplace Philanthropy into a Daily Habit
February 26 | Nick Bailey, Vice President, Innovation and Products, Salesforce | Comments (0)
There’s an astounding number of nonprofits in the world today. We’re talking millions. In many ways, that’s a good thing: It signals not only that there is an ever-increasing number of ways to get involved in social good, but also that people are standing up and trying to make a difference. And it’s no secret that the world needs this kind of social action now more than ever.
Three Digital Tools That Improve PR
February 21 | Sally Falkow, CEO, Meritus Media Inc | Comments (0)
If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.