Carlberg, Scott
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Corporate Communications: Let the Sun Shine
July 10 | Scott Carlberg, Program Director, Information and Management Research Council, Senior Corporate Communication Management Conference, and Organizational Design Lab, The Conference Board | Comments (0)“Let the sun shine” could have been the slogan for the The Conference Board’s 2018 Corporate Communications Conference, held June 26-27. More than 150 corporate communicators took home new ideas to effectively get their messages out. Here are a couple quick-hit concepts from our speakers from great companies like Hilton, BASF, Boeing, State Farm, Love’s Travel Stops, Mars, American Express, IBM, Aflac, Seattle City Light, UPS, Bank of America Merchant Services, DuPont, Bridge Consulting.
Carmichael, Barie
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Inherent Negatives: A Strategic Wake-Up Call for Tech Companies?
April 10 | Barie Carmichael, Senior Counselor, APCO Worldwide | Comments (0)The radical transparency of the new social landscape has empowered 24/7 auditors of corporate behavior, disrupting business with an astonishing velocity and creating a degree of angst for many c-suites and boards of directors.
Communications Council, Forbes
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Fourteen Social Media Advertising Lessons Inspired by Vero's Success
June 05 | Forbes Communications Council | Comments (0)With the recent controversy surrounding Facebook oversharing users’ personal data, a lesser-known social media app is surging with downloads, according to a report by CNBC. Vero promises never to share personal data and to stay ad free. Fourteen members of Forbes Communications Council weigh in on what brands should learn from Vero’s success when it comes to their own social media advertising efforts. Here is what they had to say.
Dahlhoff, PhD, Denise
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Crisis Comms Job Profile: Connected, Diplomatic & AI-Skilled
February 22 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)Crisis Communications are now “mixternal” and require networking, psychology, and AI. See takeaways from a Marketing & Communications Center roundtable.
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Crisis Communications: From Firefighting to Fireproofing
February 22 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)Crisis Communications are changing. See top takeaways from a Marketing & Communications Center Roundtable.
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First Impressions and Empathy Are Key in Customer Experience
December 22 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)12 key takeaways from our 2023 Ultimate CX Conference—Today We Are All a CXO
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Happy, Well-Staffed Teams Might Translate to Happy Customers
December 18 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)American customer satisfaction started a notable turnaround from its record low in Q2 2022 after a gradual decline since late 2018.
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It’s Time for CMOs to Rally a Cross-Functional Approach to Customer Experience
July 19 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)Businesses have realized the importance of building an outside-in culture. Now chief marketing officers have an opportunity to lead by engaging their C-suite colleagues in the change.
Danziger, Pamela N.
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Meet America’s Most Valuable Consumer: Her Name Is HENRY
December 16 | Pamela N. Danziger, Founder, Unity Marketing | Comments (0)While the US is suffering the health and economic impact of the COVID-19 crisis, retailers’ silver lining is targeting the affluent segment through customer experience and value.
Davis, Amy
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Mayo Clinic Communications: Investing in our Talent
December 11 | Amy Davis, Division Chair, Communications, Mayo Clinic | Comments (0)As strategic consultants to senior leaders, communicators play a critical role in driving outcomes, which makes it important for communications teams to develop robust employee development plans that suit the needs of the organization. Mayo Clinic begins with identifying accountabilities, establishes required competencies at each level, and tracks career progression tailored to individual employees’ own goals.