Today, the brand and reputation of a company matter more than ever as organizations face economic uncertainty and more competitive markets. While most organizations have spent at least a decade focusing on addressing talent scarcity, retention and engagement, in late 2022, we saw a shift in the employment market that many people weren’t expecting — layoffs. Suddenly, some tightly branded, formerly people-first companies started letting people go in impersonal and transactional ways, damaging both their consumer and employer brands. 

If you're facing the possibility of having to make layoffs, join us as experts from Randstad Risesmart share what’s working in today’s market – both internally and externally – when you have to communicate layoffs, how to minimize the risk of reputational damage and the best type of support for those being let go and those who are staying.  

As an attendee you will learn how to:

• Implement a model of best practice when planning and communicating layoffs 
• Design messaging regarding a downsizing event that minimizes the risk that employees or the media have a negative impact on your organization’s reputation
• Prepare your managers to be more resilient and effective when notifying people of changes and provide the right kind of support for those affected

Who Should Attend: Business leaders tasked with managing a layoff or downsizing, who want to understand the damaging risk factors if they get their internal or external communications wrong.