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Marketing & Communications Watch: Quantum Marketing: How Companies Can Leapfrog to New Levels of Consumer Engagement

Join Mastercard CMO Raja Rajamannar and Marketing Institute leader JP Kuehlwein as they reveal a new approach to marketing that will reestablish its relevance and impact.

March 05, 2021 10:00 AM ET [10:00] (New York)

About this Webcast

Marketing today is at the brink of unprecedented disruption. An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside-down. Join Mastercard CMO Raja Rajamannar and Marketing institute leader JP Kuehlwein as they reveal a new approach to marketing that will reestablish its relevance and impact

Key Take-Aways From this Webcast Include:

  • How to hyper-personalize marketing with HR
  • Go virtual and immersive with everything from VR-AR product demos to gamification
  • Reach all 5 human senses, with Multi-Sensory Marketing and Sonic Branding
  • Quantify impact with data, but never at the expense of creativity
  • Invest in partnerships to capitalize on new opportunities beyond their immediate reach

Who Should Attend:

Any business executives interested in discovering how marketing leaders must master fast moving new technologies...or face extinction. 

CREDITS

CPE logo

Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based; Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

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SPEAKERS

JP Kuehlwein
(Moderator)
Marketing Institute Leader
The Conference Board
Bio

Raja Rajamannar
Chief Marketing & Communications Officer and President, Healthcare
Mastercard
Bio

CREDITS

CPE logo

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