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Marketing & Communications Watch: Building Brands and Businesses - Digitally

Hear how brand leaders and experts from Kate Spade New York and Bobbi Brown Cosmetics continue to build their companies in a digital world.

June 24, 2021 11:00 AM ET [11:00] (New York)

What are some of the best-in-brand businesses doing to sustain and continue to build their companies in a digital world?  

We invite you to join us on June 24th as M&C Center Leader JP Kuehlwein chats with brand leaders and experts from Kate Spade New York and Bobbi Brown Cosmetics, who are riding the wave of building their brands and businesses - digitally.

By attending this webcast, you will be able to answer the following questions:

  • How do you translate offline brand- and relationship-building online?
  • How can we optimize the business results behind online communication?
  • What is the best way to leverage social media for targeting and influencing?
  • How can your company synchronize website, e-store, and omnichannel selling?
  • How can your business best survive the constant change in digital marketing and thrive?

Who Should Attend?

Those involved in marketing and communications, but especially in digital roles

CREDITS

CPE logo

Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based; Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

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Complimentary

Customer Service

SPEAKERS

Amanda Bopp
Vice President, Digital Marketing & CRM
Kate Spade New York
Bio

JP Kuehlwein
(Moderator)
Marketing Leader, M&C Center
The Conference Board
Bio

Esther Uhalte Cisneros
Executive Director, Global eCommerce
Bobbi Brown Cosmetics
Bio

CREDITS

CPE logo

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