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Marketing & Communications Watch: Brand You - How to Develop and Live Your Personal Brand

The Conference Board Marketing & Communications Watch is a bi-monthly, live, interactive webcast series that enables senior executive to address recent challenges and stay informed about rapidly changing consumer trends

January 28, 2021 11:00 AM ET [11:00] (New York)

About this Webcast

We are all searching for meaning and how to get along with each other. Thinking about our own 'personal brand' and that of others helps us understand who we are, who they are and how to relate to each other. Additionally, it's a crowded and noisy world. You need to stand out and be recognized if you want to make an impact. How do you do that?

In this webcast, we will talk to advertising and marketing expert Greg Monaco about building a personal brand that’s authentic and appealing. As an ad agency leader and an executive coach for 25 years, Greg is an expert at creating powerful and magnetic brands. Greg will talk with Marketing Institute leader JP Kuehlwein about how to grow your brand with a narrative that will make you a stand out in any organization.

By Joining This Webcast, You Will Answer the Following Questions:

  • What are the key elements of a personal brand?
  • How to find the key attributes of 'brand you'?
  • What does a powerful personal narrative look like?

Who Should Attend

Any business executives who want to be recognized for who they are and succeed in any business environment.

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SPEAKERS

JP Kuehlwein
(Moderator)
Marketing Institute Leader
The Conference Board
Bio

Greg Monaco
Founder, Monaco Branding and Creative
Monaco Branding and Creative
Bio

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