Innovation is essential in today’s turbulent era. More than ever, unleashing its value is a human endeavour in which management does not have all the answers. It requires ‘generative’ leadership, fostering and generating engagement, inspiration and ultimately value creation, as well as a spirit of risk taking, experimentation and a love of learning in the workforce. This hub highlights the nuts and bolts of this philosophy, exploring its characteristics and championing the best practices of companies leading the charge.