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What People Care About Most Today
September 09, 2022 | Article
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This is one of a series of insight papers drawn from our latest wave of research into Multicultural Consumers in North America. For more insights into this topic, please visit: https://www.conference-board.org/topics/multicultural-consumer |
Understanding the cares and concerns of different groups of people is key to developing the right marketing and communications to engage them
American consumers display a healthy balance between caring for themselves and for those around them. The “brand” that American society projects to the rest of the world asserts this characteristic. Data from our survey in June show this to be true and quantify it.
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