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Diversity in Advertising and Communications: The Perspective of the People
August 11, 2022 | Report
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This is one of a series of insight papers drawn from our latest wave of research into Multicultural Consumers in North America. For more insights into this topic, please visit: https://www.conference-board.org/topics/multicultural-consumer |
Advertising and communications in the US have increasingly featured diverse people as the share of racial/ethnic groups in the US population continues to grow, and targeted advertising to smaller segments has become more economically viable. While marketers know it is important to communicate with audiences with diverse ethnic, socioeconomic, gender, and age backgrounds, reflecting diversity across various segments is an ongoing challenge for companies.
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