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In February 2020, The Conference Board embarked on a research project to understand how human capital analytics (HCA) affects the worker experience and how companies use HCA. We had no idea how COVID-19 would affect our research but quickly decided to use the results from this prepandemic survey as a baseline to understand how this disruptive event would change how organizations thought of and used data. Nine months later, we conducted a slightly modified survey to measure how COVID-19 changed the way organizations think about workplace experience and HCA. The four research questions addressed:
- How have the events of 2020 changed how organizations think about the workforce?
- How can we understand the worker experience through the use of analytics?
- How can we better understand the relationship between the worker experience and human capital programs supporting the end-to-end employment life cycle?
- How can we better understand the relationship between HC programs and enterprise-level performance?
Organizations that address employee experience objectives with data analytics to fine-tune their human capital program design and execution could potentially deliver twice as much innovation, boost customer satisfaction ratings, grow the human capital return on investment (HCROI) by 270 percent, improve efficiency up to 15 percent, and increase profitability by 25 percent.
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