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No More Tiers: Navigating the Future of Consumer Demand across China's Cities
November 2015 | Executive Summary
One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth against a backdrop of deep structural challenges in China's economy. Presenting two new, complementary frameworks, this report can help companies develop a roadmap for the path ahead.
- City Strata Replacing the tier system with a finer segmentation of the consumer market, 11 city strata are identified and ranked, based on an analysis of 200 variables.
- Connected Spenders Identifies the consumers within each stratum who are most likely to drive spending growth over the next decade.