Marketing & Communications Briefs

The Philosophy Behind Patagonia, the Outspoken Outdoor Brand

April 11, 2019

How does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk unraveling? And what’s the story behind the unconventional Patagonia beer? These questions and more will be answered in The Conference Board Marketing and Communications Center's April Monthly Chat. 

Members of The Conference Board are invited to join me live on April 25th from 11:00amEST-12:00pmEST as I speak with Vincent Stanley, Patagonia’s Director of Philosophy, who has been involved since the early years and co-authored The Responsible Company with his uncle and brand founder, Yvon Chouinard. Email Tiffany Williams at tiffany.williams@tcb.org to receive your invite.