The CMO Rising: Challenges & Tools
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CMO+CCO Meter

The CMO Rising: Challenges & Tools

21 November 2023 / Report

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As the year unfolds, CMOs in the latest wave of our tracker are optimistic about what lies ahead. The opportunities of deploying AI, the continued spending by consumers and customers, and the backing of the CEO combine to keep CMOs and their teams happy and increasingly productive.

Authors

Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader

Read BioIvan Pollard

Meenakshi Janardhanan

Meenakshi Janardhanan

Research Associate, Marketing & Communications

Read BioMeenakshi Janardhanan

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