CCOs Have Work to Do, but It Is Good Work
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CMO+CCO Meter

CCOs Have Work to Do, but It Is Good Work

27 June 2024 / Report

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Volatility is always a factor for which communications leaders prepare. Our C-Suite Outlook 2024 highlights the challenges chief communications officers (CCOs) face in shaping and managing the corporate narrative. While some have been met, the upcoming election season poses significant internal and external challenges for communications teams. The latest iteration of our CMO+CCO Meter highlights how the resources at hand align—or not—to the requirements of CCOs as they manage challenges.

Author

Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader

Read BioIvan Pollard

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