AI in Marketing & Communications: Boosting Productivity—and Creativity, Too?

The recent emergence of AI, especially generative AI, provides marketing and communications teams with new opportunities while also posing new risks. This benchmarking report, based on a survey of marketing and communications professionals by The Conference Board in collaboration with Ragan Communications, shows widespread AI use and experimentation, though there are concerns. Our survey shows that expectations about AI’s impact on creativity are positive overall, although some do voice more pessimistic views.