AI in Marketing & Communications: Boosting Productivity—and Creativity, Too?
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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.

AI in Marketing & Communications: Boosting Productivity—and Creativity, Too?

August 02, 2023

The recent emergence of AI, especially generative AI, provides marketing and communications teams with new opportunities while also posing new risks. This benchmarking report, based on a survey of marketing and communications professionals by The Conference Board in collaboration with Ragan Communications, shows widespread AI use and experimentation, though there are concerns. Our survey shows that expectations about AI’s impact on creativity are positive overall, although some do voice more pessimistic views.


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