Action: The European Commission has fined Google $3.5 billion for violating EU antitrust rules by favoring its own ad-technology services in online advertising (e.g., banner ads) over those of rival services. The Commission’s order directs Google to stop these practices and within 60 days identify measures to address its conflicts of interest in the adtech supply chain. The Commission will then evaluate whether these changes are sufficient to address the violations and may pursue more aggressive measures, including forced divestment. Trusted Insights for What's Ahead®
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