The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Driving Revenue Growth through Sustainable Products and Services: Implications for Chief Marketing Officers
  • Publication Date:
    June 2015

The business benefits of sustainability initiatives go well beyond strengthening corporate image. Chief marketing officers can leverage such initiatives to respond to the voice of the customer, address global societal and environmental challenges—and drive revenue, growth, and innovation. Among companies we study in this report, revenues from branded portfolios of sustainable products grew at six times the rate of overall revenues. Marketing has a core role in sustainability initiatives: to make sure such initiatives are understood within the context of customers’ business needs. We look at such branded portfolios as Allianz Green Solutions and Kimberly-Clark’s ecoLOGICAL.

Explore our full portfolio of driving revenue growth through sustainable products and services.


Key Business Issues (8 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Click here to learn more about membership