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When times are difficult, uncertainty reigns and employees get nervous. Will they have a job tomorrow? Will they have a company tomorrow? The news may not always be good, but people need to understand what's going on so they can deal with it. In this excerpt from Leading Through Uncertainty: How Umpqua Bank Emerged From the Great Recession Better and Stronger Than Ever, CEO Ray Davis argues: “Believe it or not, the most effective way to rid an organization of fear of the unknown is simple: tell people the truth."