Softening Internal Structure: Case Studies from L’Oréal, Travelex, and Haier
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Publication Date:
August 17, 2017
To build the strategic capabilities for digital transformation, companies must often dismantle parts of their formal organizational structure to allow more informal ones. Examples include: • Social networks formed through person-to-person and group-to-group interactions; • Collaboration that crosses the lines that separate functions, levels,and geographies; • Project-based teams that add or shed members as needed; • Decentralized decision-making to support agility and speed; and • Greater transparency and information-sharing. The case studies highlight how L’Oréal, Travelex, and Haier have changed their internal structures to drive digital transformation.
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