China's Connected Spenders & Car Demand
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies. 

China's Connected Spenders & Car Demand

China is the world’s largest automotive market with more than 21 million sales in 2015. At the same time, many cities are experiencing high levels of pollution, and the central government’s most recent 5-year plan emphasizes the importance of green energy, including new energy vehicles. Sales of new energy vehicles are growing quickly but still represent a small portion of the market. In this report, we show there is strong interest in new energy vehicles among Chinese consumers, particularly among the Connected Spenders. These consumers will account for the majority of consumption in China over the next decade, and their unique preferences will drive demand for new energy vehicles as well. We summarize those dynamics and discuss the implications for the auto industry.


OTHER RELATED CONTENT

RESEARCH & INSIGHTS

Short Cuts: How CMOs are limiting burnout

Short Cuts: How CMOs are limiting burnout

November 09, 2024 | Newsletters & Alerts

Short Cuts: As Halloween looms, is AI becoming less scary?

Short Cuts: As Halloween looms, is AI becoming less scary?

October 26, 2024 | Newsletters & Alerts

CONFERENCES & EVENTS

Future: Innovate & Transform

Future: Innovate & Transform

November 13, 2024 | (Amsterdam, Netherlands, )

hubCircleImage