Is the Media Biased?
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C-SUITE PERSPECTIVES

Is the Media Biased?

The Conference Board President and CEO Steve Odland sits down with Alan Murray, CEO of Fortune Media, to discuss bias, positioning, and truth in journalism.

As traditional journalistic institutions cede readers and viewers to social media, and political polarization increases among news purveyors, who can you trust? That’s the question posed in a new episode of CEO Perspectives. The Conference Board President and CEO Steve Odland sits down with Alan Murray, CEO of Fortune Media, to discuss bias, positioning, and truth in journalism. Tune in for insights on:

  • The effect of advertising versus subscriptions as a revenue source: Does this lead to institutional bias toward the views of a new outlet’s customers?
  • The difference between attitudes and facts: Whatever their world view, organizations such as The Washington Post and The New York Times have processes in place to ensure the facts they present are tested, vetted, and true.
  • The future of social media platforms: In an era when it takes only a computer to pass as a journalist, Facebook and Google have a big credibility problem. What does it mean for their futures?
 Is the Media Biased?

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As traditional journalistic institutions cede readers and viewers to social media, and political polarization increases among news purveyors, who can you trust? That’s the question posed in a new episode of CEO Perspectives. The Conference Board President and CEO Steve Odland sits down with Alan Murray, CEO of Fortune Media, to discuss bias, positioning, and truth in journalism. Tune in for insights on:

  • The effect of advertising versus subscriptions as a revenue source: Does this lead to institutional bias toward the views of a new outlet’s customers?
  • The difference between attitudes and facts: Whatever their world view, organizations such as The Washington Post and The New York Times have processes in place to ensure the facts they present are tested, vetted, and true.
  • The future of social media platforms: In an era when it takes only a computer to pass as a journalist, Facebook and Google have a big credibility problem. What does it mean for their futures?

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Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead®

Steve Odland

Steve Odland

President and CEO
The Conference Board

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Alan Murray

Alan Murray

President
WSJ Leadership Institute

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C-Suite Perspectives

C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.

C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.


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