Is the Media Biased?

As traditional journalistic institutions cede readers and viewers to social media, and political polarization increases among news purveyors, who can you trust? That’s the question posed in a new episode of CEO Perspectives. The Conference Board President and CEO Steve Odland sits down with Alan Murray, CEO of Fortune Media, to discuss bias, positioning, and truth in journalism. Tune in for insights on:

• The effect of advertising versus subscriptions as a revenue source: Does this lead to institutional bias toward the views of a new outlet’s customers?
• The difference between attitudes and facts: Whatever their world view, organizations such as The Washington Post and The New York Times have processes in place to ensure the facts they present are tested, vetted, and true.
• The future of social media platforms: In an era when it takes only a computer to pass as a journalist, Facebook and Google have a big credibility problem. What does it mean for their futures?

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