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AI-for-marketing
OCTOBER 15, 2020
VIRTUAL MEETING
October 15, 2020

UPDATE: Over the past two months, we have been closely monitoring the situation surrounding COVID-19 and the rapid changes associated with it. For the safety of our attendees, members, speakers and staff, we have decided to take the AI for Enterprise Marketing seminar virtual.

About the Seminar

Artificial Intelligence is the next technological revolution. The last revolution, the Internet, has dramatically reduced the cost of entry in industry after industry, allowing smaller, faster rivals to take down corporate giants. The AI revolution is different. AI rewards scale--the kind of scale that large companies have. AI rewards data--the Big Data of big companies. Big company marketers will learn how AI is changing critical areas of marketing:

  • Market research
  • Search
  • Customer experience
  • Content marketing
  • Personalization


Attendees will learn what AI can do to drive real business results along with simple first steps they can take to start realizing those results. The particular problems and solutions for large companies will be highlighted.

After attending this conference, you will be able to:

  1. Identify the trends in NaturalLanguage Processing most applicable to marketing
  2. Choose the most appropriate technique for applying AI to search marketing campaigns
  3. Learn how to personalize your customer experience without using personal data

Who Should Attend?

  • Chief Experience, Marketing, Customer, Innovation and Technology Officers
  • Heads, VPs, Directors & Managers of:
    • CX
    • Marketing
    • Digital Experience
    • Brand/Customer Loyalty
    • Digital Marketing
    • Consumer Intelligence
    • Customer Analytics and Insights

Get Involved!

Does this event align with your company's goals and strategies?

For speaking opportunities, contact: mike.moran@conferenceboard.org
For sponsorship, contact: michael.felden@conferenceboard.org
For marketing partnerships, contact: melissa.mianulli@conferenceboard.org

David Ferrucci, Director of Applied AI, Bridgewater Associates

Deborah Johnson, Director Website and Online Services, American Society for Mechanical Engineering

Jeff King, Senior Manager of Data Science, Thermo Fisher Scientific

Jeff Klag, Market Data Analytics Specialist, Deere & Company

Eric Obenzinger, Global Client Partner - Travel, Google

Sean O'Hanlon, Director of Digital Customer Experience, Deere and Company

Katie Paine, Founder, Paine Publishing

Tyler Reardon, SEO Manager, Chewy.com

Steve Zakur, CEO, SoloSegment

OUR MISSION

All proceeds support The Conference Board's educational, scientific, and not-for-profit mission.

Associate Sponsor
SoloSegment - AI for Enterprise Marketing - Associate Sponsor (w/ reception)
Marketing Partner
Biznology 2020

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