21 January, 2014 | (01 hr)
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Join us for our January Book Discussion as we welcome authors, Mark and Cheryl Burgess, who will discuss their book, The Social Employee. By examining social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, and Cisco, The Social Employee demonstrates how to leverage one’s employee base in order to engage customers and prospects through social media.
Viewers will learn methods to create a social brand, build a strong company culture by empowering the “social employee,” and leverage the great opportunities offered by internal social media.
Who Should Attend: Human Capital professionals with responsibilities or interests in Strategic HR, Talent Management, and Employee Engagement
Mark Burgess is President, Blue Focus Marketing, a strategic social branding firm that helps brands realize the benefits of social employee engagement, social media marketing, content marketing, and integrated marketing communications, and co-author of The Social Employee (McGraw-Hill, s...Full Bio
Cheryl Burgess, CEO and CMO of Blue Focus Marketing, co-author of The Social Employee – How Great Companies Make Social Media Work, to be published by McGraw-Hill, in summer 2013. Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Acxiom and Domo. She is a social br...Full Bio
Donna B. McNamara, Ph.D.
Donna McNamara is a Senior Fellow, Human Capital at The Conference Board. In this role, Donna supports the Human Capital Practice which includes The Conference Board Human Capital Exchange™, research, conferences, webcasts and programs in a broad spectrum of human ...Full Bio