The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

21 January, 2014 | (01 hr)

Sign In to access this Webcast

Sign In

Join us for our January Book Discussion as we welcome authors, Mark and Cheryl Burgess, who will discuss their book, The Social Employee. By examining social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, and Cisco, The Social Employee demonstrates how to leverage one’s employee base in order to engage customers and prospects through social media.

Viewers will learn methods to create a social brand, build a strong company culture by empowering the “social employee,” and leverage the great opportunities offered by internal social media.

Who Should Attend: Human Capital professionals with responsibilities or interests in Strategic HR, Talent Management, and Employee Engagement


Mark Burgess

Mark Burgess
Blue Focus Marketing®

Mark Burgess is President, Blue Focus Marketing, a strategic social branding firm that helps brands realize the benefits of social employee engagement, social media marketing, content marketing, and integrated marketing communications, and co-author of The Social Employee (McGraw-Hill, s...Full Bio

Cheryl Burgess

Cheryl Burgess
Blue Focus Marketing®

Cheryl Burgess, CEO and CMO of Blue Focus Marketing, co-author of The Social Employee – How Great Companies Make Social Media Work, to be published by McGraw-Hill, in summer 2013. Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Acxiom and Domo. She is a social br...Full Bio

Donna B. McNamara, Ph.D.

Donna B. McNamara, Ph.D. (Moderator)
Senior Fellow, Human Capital
The Conference Board

Donna McNamara is a Senior Fellow, Human Capital at The Conference Board. In this role, Donna supports the Human Capital Practice which includes The Conference Board Human Capital Exchange™, research, conferences, webcasts and programs in a broad spectrum of human ...Full Bio

Registration and Pricing
Complimentary: Sign in or create an account to see if this product is complimentary with your membership.
Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.