21 February, 2020 | (01 hr)
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Does branding still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity?
Hear from Ivan Pollard, Chief Marketing Officer of General Mills, as he answers these questions and many more! Tune in to hear Ivan’s position on whether the role of the CMO is evolving, should the “FANGS” (Facebook, Amazon, Netflix, and Google) be disbanded, and what are the essential ingredients for ensuring long-term brand success.
Led by JP Kuehlwein, Principal at Ueber-Brands and Marketing Institute Leader at The Conference Board, join us for this fascinating discussion and discover Ivan's unique outlook on the future of the marketing function.
Ivan Pollard serves as an Advisory Board Member in the Marketing Institute in the Marketing & Communications Center at The Conference Board. Ivan is the Chief Marketing Officer at General Mills, responsible for building global marketing philosophies and practices that bring the company’...Full Bio
JP Kuehlwein is the Marketing Insititute Leader at The Conference Board. In addition, he is co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make them peerless, priceless and profitable. He previously was Executive Vice President at Frédéric ...Full Bio