Health Savings Accounts (HSAs) have become a critical component of a modern benefits package, yet many employees and even brokers and employers still don’t fully understand their long-term value. In this webinar, Segal Benz sits down with UMB Financial  to discuss how we work together to craft compelling messaging that drives employer adoption and increases employee engagement. We’ll explore emerging trends in benefits communication, data-driven storytelling techniques, and best practices for positioning HSAs as an essential financial and healthcare tool.

Attendees will gain insightful strategies to help employers effectively communicate the advantages of HSAs, ensuring employees maximize their benefits while driving overall program success.

Key Takeaways:

• Crafting a Clear and Compelling Narrative – How brokers and employers can  position HSAs as more than just a savings account but as a long-term financial and health security tool.
• Leveraging Data to Tell a Powerful Story – Using analytics and behavioral insights to create messaging that resonates with brokers, employers, and  employees.
• Addressing Common Misconceptions – Identifying and overcoming barriers to HSA adoption, including employee confusion and employer hesitations.
• Trends Shaping Benefits Communication in 2025 and Beyond – The latest strategies for engaging a multigenerational workforce and driving participation.
• Building a Strong  Partnership – How Segal Benz and UMB  collaborate to develop high-impact marketing and communication strategies that deliver real results.

Who Should Attend:

C-Suite, VP, Director: Benefits, Total Rewards, Employee Engagement, Employee Wellbeing, Employee Financial Wellbeing, Human Resources, Employee Communications, Marketing, Marketing Communications