CMOlogy: The Nature of Marketing and the Marketing of Nature

In this episode of our ‘CMOlogy’ webcast series, we invited two experts on leading brands and organizations that leverage Nature as a source for their healthy living solutions: Andrea Theodore and Jim Geikie.

Andrea is the CMO of Orgain, a leader and innovator in organic nutrition, known for its nutrition shakes and protein bars and powders. She previously served as head of marketing and then GM of the natural beverages portfolio at PepsiCo which includes brands like IZZE and Naked juice.

Jim is President and CEO at Gaia Herbs, a supplement maker that “connects people, plants and the planet to create healing since 1987.” He previously was the marketing leader at Burt’s Bees, the natural personal care brand and then became the president of the business when Clorox acquired it.

In this webcast, we will seek to understand what it takes to be a successful marketing leader – with a particular focus on marketing that leverages Nature as a source of competitive advantage … but also of acting responsibly.  Some of the questions discussed will be:

• How to leverage nature and health in marketing … without abusing it
• What it takes to be a successful leader in big vs small and independent vs subsidiary businesses
• How to build a marketing function that collaborates and grows … naturally
• How to make advertising, even promotion, feel authentic and organic (puns intended)