Building a More Civil & Just Society: Session D - Brands
Brands and Companies: A Force for Good and A Force for Growth
The role of business in society has been forever disrupted. For the companies, whose iconic brands have joined – and changed – the conversation on social issues, taking a stand against inequality is not only a social good in itself but an essential part of their relationship with customers and employees. In this conversation with a leader of some of the world’s most recognized and admired brands, learn how stepping up for equality and using brands as a force for good helps bind customers and stakeholders together toward a larger purpose.
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The following is a biography of former employee/consultant Chiqui Cartagena is the former Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board. Before joining The Conference Board, Chiqui worked as the Senior Vice ...Full Bio |
