Marketing & Communications Briefs

Influencers Podcast: Mayo Clinic's Response to Sensationalized Story

March 25, 2019

The Conference Board Marketing and Communications Center is happy to introduce a new podcast series, Influencers, which connects you to the marketing and communications leaders who are ahead of the game. The podcast is a series of interviews with executives and experts who know the issues you're grapplin with.

In episode 1, The Conference Board's Alex Parkinson speaks to Mayo Clinic's Amy Davis about the hospital's response to a two-part story by CNN entitled “Escape from the Mayo Clinic: Teen accuses world-famous hospital of ‘medical kidnapping’.” The article reported that an 18-year-old patient and her family accused Mayo of “medically kidnapping” her. Amy dispels the myths that underpinned CNN’s reporting and explains how she and her team set the record straight.

Listen to Episode 1 here: