CEOs Want CCOs to Shape and Then Share Corporate Strategy
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CMO+CCO Meter

CEOs Want CCOs to Shape and Then Share Corporate Strategy

04 March 2026 / Article

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CMO+CCO Meter, February 2026: Communications’ Business Impact 

Successive iterations of the CMO+CCO Meter highlight the correlation between the business impact of communications and the degree of turmoil in the external environment. As the second half of 2025 was comparatively calmer, the perceived impact of communications on the short-term business declined.

CMO+CCO Meter, February 2026: Communications’ Business Impact 

Successive iterations of the CMO+CCO Meter highlight the correlation between the business impact of communications and the degree of turmoil in the external environment. As the second half of 2025 was comparatively calmer, the perceived impact of communications on the short-term business declined.

Trusted Insights for What’s Ahead®

With fewer issues and crises for communicators to manage, the short-term impact of communications declines. The C-Suite Outlook 2026 notes that uncertainty is the new norm but that business leaders are becoming attuned to seizing the opportunities that turbulence opens up. The long-term impact of corporate communications is now taking the lead.

The CEO’s mandate for the CCO is to be a strategic advisor. The role of the CCO in supporting the CEO has

Author

Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader

Read BioIvan Pollard

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