What does success look like at Annual Enrollment? Typically, we want employees to read the communication, make informed decisions about their benefits, and take some action (even in a passive enrollment year). Find out how to make all those things happen — and more!

Key Takeaways:

• Identify your annual enrollment communication objectives.
• Understand how to reach your employees, especially deskless workers.
• Structure your enrollment communication for maximum reach and effectiveness.
• Use attention-adapted content strategies to enhance engagement.
• Write and design communication that acts in support of your objectives and targets — with lots of innovative examples.

Who Should Attend:

• Executives, directors, and managers who guide or influence benefits communication in their organizations
• Anyone who wants to innovate to improve their annual enrollment communication outcomes