In this session, Erik Carlson, CEO of Notified, will explore how content and communications leaders can adapt to the emerging answer engine economy. Drawing on research into AI citations and content discoverability, he'll share why owned and earned media have become critical drivers of AI visibility and how organizations can increase their chances of being cited by creating content that is structured, authoritative, original, and consistently refreshed.

You'll learn how leading brands are rethinking content strategy to improve discoverability, strengthen credibility, and ensure their expertise is surfaced when audiences seek answers through AI-powered search experiences.