The Positive Mood of Marketing
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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.

The Positive Mood of Marketing

June 27, 2024

Marketers across the US are facing challenges with a slow-growth economy yet remain optimistic about their ability to have a positive impact on the business. This latest CMO+CCO Meter highlights strong confidence in marketing’s ability to deliver results with the tools, team, and resources at their disposal. Underpinning this confidence is an accelerating approach to leveraging artificial intelligence (AI) and building new capabilities needed to win.

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