How to Use the Global Gray Swans Tool
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How to Use the Global Gray Swans Tool

April 17, 2023 | Report

What are Gray Swans?

  • Gray Swans are plausible, but low probability events, having material impact if realized.
  • This is as opposed to Black Swans, which are truly unpredictable coming out of nowhere to hit.
  • Gray Swan events could have serious, business-altering implications for your company.
  • In today's VUCA-on-Steroids (Volatile, Uncertain, Complex, Ambiguous) world the number of Gray Swans is increasing.
  • Anticipating them is increasingly critical

AUTHORS

Dana M.Peterson

Chief Economist and Leader, Economy, Strategy & Finance Center
The Conference Board

John Metselaar

Council Director, Chief Technology and Innovation Officers Council
The Conference Board
Former CTO
P&G Brussels Innovation Center

AlfredoMontufar-Helu

Head of the China Center
The Conference Board

AnkeSchrader

Former Research Director, Asia
The Conference Board

Klaasde Vries

Former Senior Economist
The Conference Board

NemrKanafani

Former Senior Economist
The Conference Board


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