Strategic Opportunities in Community Activity

Public affairs has evolved into an important strategic tool among leading corporations. Discover how you can tie philanthropy to corporate goals and generate employee involvement with the proven strategies presented in this report. Culled from excerpts of speeches delivered at the conference on Strategic Opportunities in Corporate Community Activity. You'll find a number of detailed case studies of high-impact philanthropic programs at leading companies. Co-sponsored by The Conference Board, the Public Affairs Council, and the Council on Foundations, conference participants included Mitsubishi Electric America Foundation, The Philanthropic Initiative, Inc., Amoco Corporation, Public Service Electric & Gas Co., and Pacific Telesis Group.