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June 30, 2021 | 1:00 - 2:30 PM ET
About This Professional Development Event
Right now, companies are under increased pressure to respond to social justice, equity, and well-being issues such as Black Lives Matter, the Capitol Hill Riots, the Georgia Voting law, proliferating mass shootings, and other human rights concerns. To preserve brand and reputation, companies need a strategic approach to determine when and how they get involved. Stakeholders want tangible, measurable actions and Americans expect companies to provide messaging and clear plans towards nation-wide healing. Not having the right framework to judge the scope of a response that speaks to a brand’s mission and values can result in serious consequences.
During this interactive session, leading experts in designing social risk monitoring and response processes for companies around the world will demonstrate:
- How to determine what kind of responses to form to protect brand and reputation
- How to take advantage of being out front in order to competitively differentiate the corporate brand
- When to say, “No,” and when to say, “Yes.”
- Ways to structure more efficient decision-making processes
- Eloiza Domingo, Global Head and Executive Director, Engagement, Diversity & Inclusion for Astellas US and recognized as one of the 100 Most Influential Filipina Women in the World by the Filipina Women's Network.
- Steve Rochlin, CEO of IMPACT ROI, and Program Director for The Conference Board’s Sustainability Conference. He is author of the landmark Project ROI research series defining the business case for environment, social, and governance (ESG) performance.