Have an idea you want to promote or a product you want to sell? Are you the voice of your company in a crowded marketplace? Join experts from The Conference Board, along with leading marketing and communication practitioners, for a series of monthly webcasts to discover the latest approaches and most innovative strategies surrounding digital marketing, communications and consumer dynamics.
Webcasts On Demand
September 01, 2020 11:00 AM ET [11:00] (New York)
Chetan Parekh, Senior Brand Director & Innovation Portfolio Leader at P&G Ventures, will join this program to discuss the strategic rationale and practical execution of corporate venturing to keep one's corporation both agile and innovative.
August 20, 2020 11:00 AM ET [11:00] (New York)
Join renowned researcher, professor, director of the MIT initiative on the digital economy, entrepreneur and investor, Sinan Aral, as he examines the many ramifications of fake news on business and society and discusses solutions to avert from its negative effects.
August 04, 2020 01:00 PM ET [13:00] (New York)
Numbers from the nation’s decennial census play a crucial part in understanding how our nation’s demographics are changing. But, delays due to this pandemic have impacted Bureau operations, pushing back deadlines and possibly delaying the release of key data. How will those delays affect the tools marketers depend on so much for planning?
June 24, 2020 02:00 PM ET [14:00] (New York)
How does a CEO and his management team handle the unprecedented demand and keep customers safe? Join this webcast to hear from Benno Dorer, the CEO of Clorox, on how he uses transparency, innovation and consumer insights to drive his company through a crisis and engage the multicultural consumer of the future.
June 18, 2020 02:00 PM ET [14:00] (New York)
With states opening back up on different schedules, consumer needs and purchase behavior are continuing to shift. Join Leslie Wood, Chief Research Officer at NCSolutions, to learn how shifting consumer behavior is impacting brands in the short- and long-term and what brands can do to support future growth.
April 30, 2020 11:00 AM ET [11:00] (New York)
The current health crisis has caused a rush on essential items. But which items are considered essential and how long with this rush last? Join JP Kuehlwein as he sits down with Dr. James Richardson to help address some of the critical questions now faced by suppliers and retailers alike.
April 02, 2020 11:00 AM ET [11:00] (New York)
Join JP Kuehlwein, our Marketing Institute Leader, as he sits down with Jim Stengel, marketing influencer and former Global Marketing Officer at Procter & Gamble.
March 05, 2020 11:00 AM ET [11:00] (New York)
How can one assess the ‘strength’ of a brand’s equity? Join Michael Sussman, CEO at Brand Asset Valuator (BAV), as he seeks to answer this and other questions to help viewers find the right strategies to build one's brand's relevance and esteem.
February 21, 2020 11:00 AM ET [11:00] (New York)
Do Brands still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand People, Brands and the future of marketing, tune into this amazing webcast with Ivan Pollard, CMO Of General Mills.
January 30, 2020 11:00 AM ET [11:00] (New York)
Allbirds, Brandless, Casper, Prose...what exactly makes these brands so popular and has led to their success? We talk to the man whose branding agency has helped these names emerge and vie for "unicorn status."