Consumer Expectations on the Social Accountability of Business

This report, based on a survey of 1,000 consumers, is designed to help companies better understand the factors and the perceptions that drive public opinion of the role of business.

Topics covered:

• The Role of Companies
• Expectations of Companies
• Corporate Citizenship and Social Responsibility
• Personal Activism
• Long-term performance payments
• Stock option grants

Special features:

• description of survey method and respondent demographics
• summary of key findings
• concluding section of "Insights on the Issues"