Getting Past Stupid: Stephen Shapiro explains why efforts to stay ahead will often leave you behind.
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Getting Past Stupid: Stephen Shapiro explains why efforts to stay ahead will often leave you behind.

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In this Q&A, Stephen Shapiro, author of Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition, speaks about where and how to look for ideas and why innovating is all about asking the right question the right way of the right people.