2:00 - 3:00 pm EST

About the Virtual Event

In response to the COVID-19 pandemic, brands must be more mindful than ever of their marketing approach, customer service, and overall tone in order to meet present expectations of consumers and avoid reputational damage. As more and more people are advised to stay at home, companies must re-evaluate their marketing strategies to not only make sure they are socially responsible, but are also influencing brand loyalists to take the right actions.

In this real-time discussion, attendees will have the exclusive opportunity to hear from leading marketing and CX practitioners who are walking the fine line of engaging and supporting consumers, while leveraging this opportunity to reach a massive audience, drive engagement, and boost brand awareness like never before. As an attendee, you’ll walk away with actionable insights to hit the ground running, while preserving—and even elevating—your brand’s reputation.

What You’ll Gain

Learn from marketing and CX leaders who will share insights and best practices on key topics such as:

• Adapting to the changing needs (and limitations) of consumers and their emotional mindset.
• Leveraging digital channels to connect with consumers in a time of major disruption.
• Providing hope and inspiration as a brand to build new, deeper connections with consumers.
• Optimizing social media channels to accelerate customer service support.
• Utilizing AI-driven tools to avoid tone-deaf content that could be damaging to your brand.

Moderator:

JP Kuehlwein, Marketing Institute Leader, The Conference Board 

Panelists:

Gerald Hastie, Global Director of Support & Community, Masterclass

Don Spaulding, Design & Innovation Head, Verizon Wireless

Max Kalehoff, Vice President, Marketing, Realeyes

Martin Karaffa, Associate Partner, Hofstede Insights 

Who Should Attend