21 January, 2014 | (01 hr)

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Join us for our January Book Discussion as we welcome authors, Mark and Cheryl Burgess, who will discuss their book, The Social Employee. By examining social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, and Cisco, The Social Employee demonstrates how to leverage one’s employee base in order to engage customers and prospects through social media.

Viewers will learn methods to create a social brand, build a strong company culture by empowering the “social employee,” and leverage the great opportunities offered by internal social media.

Who Should Attend: Human Capital professionals with responsibilities or interests in Strategic HR, Talent Management, and Employee Engagement


Mark Burgess

Mark Burgess
Blue Focus Marketing®

Mark Burgess is President, Blue Focus Marketing, a strategic social branding firm that helps brands realize the benefits of social employee engagement, social media marketing, content marketing, and integrated marketing communications, and co-auth... Full Bio

Cheryl Burgess

Cheryl Burgess
Blue Focus Marketing®

Cheryl Burgess, CEO and CMO of Blue Focus Marketing, co-author of The Social Employee – How Great Companies Make Social Media Work, to be published by McGraw-Hill, in summer 2013. Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Ai... Full Bio

Donna B. McNamara, Ph.D.

Donna B. McNamara, Ph.D. (Moderator)
Senior Fellow, Human Capital
The Conference Board

Donna McNamara is a Senior Fellow, Human Capital at The Conference Board. In this role, Donna supports the Human Capital Practice which includes The Conference Board Human Capital Exchange™, research, conferences, w... Full Bio


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  1. Book Discussion: The Social Employee Cover

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