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Unlocking Value from Integrated Corporate Communications and Marketing (CHRO Business Implications)
September 23, 2016 | Report
Integrating corporate communications and marketing is a big organizational change, and leaders of the functions need a supportive HR team to help them with the process. But more importantly, integration can help maximize the contribution of employees to company growth and strategy delivery. This overview explores the employee-centric culture that can come with communications and marketing working more closely together, while also considering the evolving roles and responsibilities of an integrated communications and marketing function.
Explore our full portfolio on Integrated Communications and Marketing.
AUTHOR
Alex Parkinson
Former Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications
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