As a competitive response in a tight talent market, organizations are turning increasingly to strategies of "employer branding." This report, based on surveys and follow-up interviews with executives responsible for corporate or employer branding, compares corporate and employer branding methods and provides benchmarks for successful implementation of programs to engage your employees through your brand.

Topics covered:

• Branding Goals and Perspectives
• Responsibilities, Tactics, and Connections
• Achieving Objectives: Defining and Measuring Success

Special features:

• examines the experiences and practices of 137 leading companies
• contains a summary of key findings
• illustrated with 9 graphs and tables
• includes profiles of the responding companies