All in the Family

  • Publication Date:
    April 2012
  • Report Number:
    TCBR46

In an excerpt from American Icon: Alan Mulally and the Fight to Save Ford Motor Company, Bryce G. Hoffman explains how Mulally managed to convince the members of the Ford family to back his plan for revitalizing the company.

Pricing

The Conference Board Review (8 pgs)
Members: Sign in to see if this product is complimentary with your organization’s membership.
Non-members: Not available
(Email us to learn more about membership
)
  • Human Capital
  • Back to Top