31 January - 01 February, 2013

30 January, 2013 - Pre-Conference Seminar: Social Media and Your Brand: Collaborating with Your Customers to Build Brand and Product Awareness

Building strong brands is essential to organizational growth and survival. As the world continues to shrink due to technology, brands must connect and expand their branding to cater to a global consumer, while also paying careful attention to those differences that continue to set consumer segments apart. At this conference and seminar, you will learn from senior marketing and branding executives how to build and leverage brand value, improve brand relationships, manage your corporate brand during major change and use social media to join the conversation. You will discover the latest trends, issues, and strategies that will position your organization today and tomorrow.

Topics to be covered during the conference include:

• Moving from Brand Strategy to Implementation to Results
• Brand Leadership: Protecting and Strengthening Your Brand
• Building a Powerful and Meaningful Corporate Image
• Brand Engagement: Connecting Your Brand With Tomorrow’s Customers
• Digital Brand Building: Aligning Your Brand with Social Media
• Internal Branding: Creating a winning relationship with your employees
• Brand Renewal: Revitalizing underperforming brands
• Megatrends: Driving brand growth in the social media era
• Brand Perceptions: Reshaping the way our customers see us
• Branding is Believing: Communicating your promise to stakeholders

Benefits of attending

Learn from leading marketing, branding and communication experts how to:

• Move from brand strategy to implementation to results
• Revitalize underperforming brands
• Align your brand with social media
• Create a winning relationship with your employees
• Build a powerful and meaningful corporate image

Who should attend

If you’re involved in marketing, branding, or image management, plan to attend and participate at this conference and seminar. You will learn fresh ideas from top marketing, branding, and communication executives. We believe you’ll find this program informative, stimulating, and useful.

Thursday, January 31, 2013

REGISTRATION AND CONTINENTAL BREAKFAST 8–8:45 AM

WELCOME AND OPENING REMARKS 8:45–9 AM
Lee Hornick, Program Director, The Conference Board

A 9–10 AM

Moving from Brand Strategy to Implementation to Results

Amy Shah, Vice President, Marketing & Communications, TE Connectivity

NETWORKING REFRESHMENT BREAK 10–10:30 AM

CONCURRENT B1 10:30 AM–NOON

Brand Leadership: Protecting and Strengthening Your Brand

Brian Angiolet, Vice President, Marketing, Verizon Wireless
Margaret Coughlin, Chief Communications Officer, Children's Hospital Boston

CONCURRENT B2 10:30 AM–NOON

Transforming Your Brand

Russ Meyers, Global Strategy Director, Brand Development and Leadership, Siegel+Gale
Lisa Fawcett, Vice President, Global Marketing, CooperVision

LUNCHEON NOON–1 PM

C 1–1:45 PM

Building a Powerful and Meaningful Corporate Image

Shelley Kalfas, Senior Vice President, Marketing, Health Care Business Segment, Sodexo

CONCURRENT D1 2–3:30 PM

Brand Engagement: Connecting Your Brand With Tomorrow’s Customers

David Leis, Senior Partner, Lippincott
Niharika Shah, Vice President, Marketing and Advertising Strategy, Prudential Financial
Anna Papadopoulos, Vice President, Integrated Media Services, Prudential Financial

CONCURRENT D2 2–3:30 PM

Digital Brand Building: Aligning Your Brand with Social Media

Meg Fligg, Director, Social Media, Georgia-Pacific
Carissa Caramanis-O’Brien, Director, Social Media Community & Content, Aetna

NETWORKING REFRESHMENT BREAK 3:30–3:45 PM

CONCURRENT E1 3:45–5:15 PM

Internal Branding: Creating a Winning Relationship With Your Employees

Jeanne Trogan, Executive Director, Global Internal Communications, Dell
Sara Tatchio, Manager, Integrated Communications, Ford Motor Company

CONCURRENT E2 3:45–5:15 PM

Brand Renewal: Revitalizing Underperforming Brands

Bill Cronin, Vice President, Marketing , USA Today
Sharon Wamble King, Senior Vice President, Communications, Florida Blue

NETWORKING COCKTAIL RECEPTION 5:15–6:15 PM

Friday, February 1, 2013

CONTINENTAL BREAKFAST 8-8:30 AM

F 8:30–10 AM

Megatrends: Driving Brand Growth in the Social Media Era

Moderator
Lee Hornick, Program Director, The Conference Board
Panelists
Nora Geiss, Director, Verbal Identity & Digital, Interbrand
Jonathan Salem Baskin, Author, Tell the Truth: Honesty is Your Most Powerful Marketing Tool
Kathleen Shouldis, Vice President, Marketing, IBM Software Group, North America

NETWORKING REFRESHMENT BREAK 10–10:30 AM

G 10:30–11:15 AM

Brand Perceptions: Reshaping the Way Our Customers See Us

Lisa Burns, Director, Corporate Marketing & Branding, Corning Inc.

NETWORKING REFRESHMENT BREAK 11:15–11:30 AM

H 11:30 AM–12:15 PM

Branding is Believing: Communicating your Promise to Stakeholders

Michael Babikian, President & Chief Executive Officer, Transamerica

CONFERENCE ADJOURNMENT 12:15 PM

For speaking and sponsorship opportunities, please contact Mary Beth Reidy at marybeth.reidy@conferenceboard.org.