Raising Employee Engagement: What Works Now

With the constant pressure on an organization to grow the business and control investment in infrastructure, employees are stretched to the limit in terms of the workloads demanded of them.  Within this environment, leaders are facing the challenge of simultaneously responding to a complex market and sluggish growth, while trying to maintain high degrees of effort on the part of their employee population.

The Conference Board is responding with a new Research Working Group: Raising Employee Engagement Levels: What Works Now.  It will explore approaches leading organizations are implementing to increase levels of employee engagement, and the amplified business results they are experiencing in their firms. 

This project will outline the specific organizational, executive and managerial actions that can be taken by line leaders and Human Capital professionals to achieve a variety of employee engagement-driven outcomes.  In particular, it will explore:

  • The type of business environments and industries where employee engagement strategies have proven to provide meaningful results.
  • What are the principal roles and responsibilities within organizations that enable leaders to assess execute and sustain extraordinary employee engagement strategies?
  • How do organizations translate an understanding of their organization’s overall employee engagement into specific actions that target the employee engagement drivers with the greatest potential impact on business results? 
  • Are there specific organizational development models that inform how leaders and their HR teams approach their employee engagement strategies?

Research Working Groups, pioneered by The Conference Board, bring together leading companies for the express purpose of addressing a challenging business issue.  Firms across industries with similar concerns come together, guided by researchers who are thought leaders in the field to develop robust perspective to inform decision-making and create a platform for organizational action.  The end result is a research report that specifically speaks to the challenge along with the appropriate tools and models that support swift execution.

This collaborative project will start December 5-6, 2011 in New York City and will run 6 months.  It will include three in-person meetings and intervening virtual meetings, as well as joint research activities.  Members work in a “hands-on,” confidential environment, led by experts and supported by the TCB team.  The Research Working Group will result in a comprehensive research report which includes the detailed findings, conclusions and recommendations.  The report is subsequently transformed into a TCB report for its general membership.

This project is ideal for those who seek to improve their focus on area of Employee Engagement, or have recently added it to their portfolio of responsibilities.  We anticipate having executives with a healthy variety of job titles who implement approaches to raise their organization's engagement levels.

The participation fee is $12,000 per company, which enables two executives to join, and thereby have a deep impact in their firms.  For an application to participate or for further information, please contact Daria Lamb, Associate Director of Research Working Groups, at 212-339-0428 or daria.lamb@conferenceboard.org

2013 RWG on Measuring the Impact of Corporate Social Investments
"We have found great value in connecting with our peers and getting exposure to the industry's subject matter experts through this Working Group. The first meeting alone helped mold our team's 3 year vision for measurement at Target. Additionally, a peer in the group helped us think through how Target uses technology for data collection & reporting. The group's input and examples on shared value helped me craft our exploration of shared value for Target. Overall, we've been thrilled with what we've learned through this RWG."

Mark Muckerheide, Sr. Group Manager, Target Corporation