Social Brands: Brand Engagement as a High Performance Engine for Growth
Format & Takeaways
Timing: Launching December 2013 in New York, this Working Group will work together over 6 months to develop actionable solutions. The group will meet 3 times in-person to share their own practices and challenges in a confidential, hands-on environment. The participants typically commit 2-4 hours a month to the project, outside of the in-person meetings.
Format: Each company will send two participants from their teams, and we welcome those from a variety of departments such as Brand, Marketing and Social Media. There will be virtual meetings and small group teleconferences throughout to continue the Group’s collaboration. Together with top specialists, thought leaders and researchers, the members will build tools and frameworks to effect change throughout their organizations. The meetings are held in a confidential setting to allow the free exchange and examination of ideas.
Deliverables: This collaboration will result in a report comprising detailed findings, conclusions, and recommendations for action. Each working group selects the deliverable formats that will have the most impact into their corporations and these ranges from a series of short, focused Executive Action reports to in-depth Research reports. Groups often prepare webcasts, PowerPoint presentations and use other media to share their findings with their colleagues.
Participation fee: $16,000 per company enables two executives to participate and have access to the research and subject matter experts, peer benchmarking and reports. This fee enables covers all materials, and meals during in-person all meetings, but does not include travel & hotel to in-person meetings. RWGs are only open to member companies of The Conference Board. The fee for companies wishing to have three participants is $18,500. A $4,000 courtesy reduction in participation fee will be extended to companies that hold a membership in one of The Conference Board’s Councils on Social Media, Brand or Communications.
To join or for further information, please contact Daria Lamb, Director of Research Working Groups: Daria.Lamb@conference-board.org or 212-339-0428.