October 03, 2017 03:00 PM CET [15:00] (Brussels), 09:00 AM ET [09:00] (New York), 01:00 PM UTC [13:00] | (1 hr) | Time Zone Converter

There’s no denying that social media has become an integral part of the fabric of modern society, including the business world. However, some companies and their leaders remain skeptical of the value social media can bring. Convincing the C-suite of social’s importance means moving away from well-known social media measurements and talking about it in a way that matters for companies and their leaders.

Key Takeaways:

  • Helping your C-suite become more engaged in social media
  • Aligning social media metrics to the business
  • Leveraging social media to uncover and solve whole business problems
  • Demonstrating the potential for success

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Earn 1 CPE credit
Communications and Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None


Jan Botz

Jan Botz
Communications Councils and Communications and Marketing Center
The Conference Board

Janet M. Botz is the Program Director for The Conference Board’s Corporate Communications Strategy Council I and the Internal Communications Council II.  She also is the director of The Conference Board’s Communications & Marketing Center. For three years, she has been the pr...Full Bio

Neville Hobson

Neville Hobson
Communication Leader, Social Media Leader, Digital Change Agent, Speaker

For nearly 30 years, Neville Hobson has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it means for businesses.

Since 2000, his career has ...Full Bio

Alexander Parkinson

Alexander Parkinson (Moderator)
Senior Researcher and Associate Director, Society for New Communications Research (SNCR)
The Conference Board

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement and...Full Bio

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