5 principles for getting the insights you need to see new ways to disrupt your markets

31 May, 2017 04:00 PM CET [16:00] (Brussels), 10:00 AM ET [10:00] (New York), 02:00 PM UTC [14:00] | (1 hr) | Time Zone Converter

"If I had asked people what they wanted, they would have said faster horses,” Henry Ford is credited with saying. How do you get to the unidentified, unarticulated consumer insights that allow you to disrupt the markets ahead of any competitor?

Join us for this webcast to hear about five new principles that are challenging the traditional approach to market research. The principles are derived from Opportunity Thinking – a rich approach that will help you see new opportunities, new business models, and new paths to market. These principles are broadly applicable to any aspect of your business, from finding new opportunities to better marketing your current products.

Key learnings:

  • Listening to the voice of the ecosystem
  • Sampling unrepresentatively
  • Observing compensating behaviors
  • Learning to become comfortable with divergence
  • Getting visual rather than verbal 

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Earn 1 CPE credit
Communications and Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Speakers

Pam Henderson, Ph.D.

Pam Henderson, Ph.D.
cofounder and CEO
NewEdge, Inc

Pam Henderson, Ph.D., is cofounder and CEO of NewEdge, Inc, a growth strategy and design firm strategizing in Opportunity Thinking to create growth opportunities for start-ups through to Fortune 500 companies. Pam pioneered Disruptive Market Research, a unique approach to identifying opportunitie...Full Bio

John Metselaar

John Metselaar (Moderator)
Council Director, Innovation Council
The Conference Board

John has turned his 30-year global Leadership responsibilities at Procter & Gamble - which has included on-the-ground working experience in Cincinnati-U.S.A., Kobe-Japan, as well as Site Leadership of P&G’s pivotal Brussels Innovation Center – into more general expertise in Le...Full Bio

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