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How Marketers Can Capitalize on Inflection Points in Business



26 September, 2019 | (01 hr)

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Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). How can marketers help their companies spot disruptions and harness the opportunities they present? 

Author and Columbia Business School Professor Rita McGrath will join Marketing Institute Leader JP Kuehlwein to discuss how these inflection points, which seemingly come out of the blue, can actually be predicted by looking around the corner.  

Join this webcast to learn:

  • What is an inflection point in business and why do marketers need to know about them?
  • How can marketing leaders spot inflection points in business and gain competitive advantage?
  • What are the right strategies and tools that smart businesses can use to spot inflection points?

Who Should Attend: Marketing, branding, and communications executives who want to understand how to predict how the companies and markets will change.

Speakers

Rita Gunther McGrath, Ph.D.

Rita Gunther McGrath, Ph.D.
Professor
Columbia Business School
Author
Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. She is widely recognized as a premiere expert on leading innovation and growth during times of uncertainty. Rita has received the #1 achievement a...Full Bio

JP Kuehlwein

JP Kuehlwein
Marketing Institute Leader
The Conference Board
Communications Institute Co-Leader
The Conference Board

JP Kuehlwein is the co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make them peerless, priceless and profitable.  He previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon- and retail hai...Full Bio

Alex Parkinson

Alex Parkinson (Moderator)
Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications

Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Corporate Communications Institute and is also Executive Editor of the organizat...Full Bio

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